Semiotic approaches to advertising texts and strategies: Narrative, passion, marketing

Fashion and passion: marketing sex to women

Against a backdrop of a ‘pornographication’ of mainstream media and the emergence of a more heavily sexualized culture, women are increasingly targeted as sexual consumers. In the UK, the success of TV shows like Sex and the City and the ‘fashion ‘n’ passion’ of sex emporia like Ann Summers suggests that late twentieth century discourses which foregrounded female pleasure have crystallised in a...

Semiotic System of Musical Texts

In article authors put forward a hypothesis about existence special semiotics system in music, which is close on the structure and mechanisms to a natural language. To check the hypothesis we have selected the ancient Russian chants of XI-XVII centuries, written by Znamenny notation. Using "lingvomusical" analogies and allocation of the corresponding semiotics designs allowed applying linguisti...

Marketing and advertising: harmful to children's health.

Marketing and advertising: harmful to children’s health One of the biggest contributors to the explosive increase in childhood obesity, including such complications as type 2 diabetes, is aggressive marketing and advertising by the food industry, according to a group called Stop Commercial Exploitation of Children Coalition (SCEC). The group held its second annual Summit on the Commercialisatio...

Hidden Language of Advertising: A Semiotic Approach

This article takes semiotic as a practical approach toward the study of advertising. An attempt has been made in this research to investigate the ideology or hidden languages in two 'OMEGA' watch ads which selected from time magazine issued 2002. Advertisers believe that a very crucial way to a successful advertisement is the use of photographic style. It may play a major role in catching the a...

A semiotic analysis of texts relevant to childhood bereavement